Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Because the large majority of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

72% Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

77% Of Clients Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

82% Of Consumers Visit Review Sites Since They Wish To Purchase A Product Or A Service And Wish To Get The Facts About Business Products And Services.

Users come since they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall score.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly usually succeed, review websites help ensure of that.

Source: Statuslabs

74% Of Local Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we found out that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal