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83% Of Customers Don't Rely On Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
70% Of Consumers Choose To Learn About A Business Via Reviews And Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews stay without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as suggestions from loved ones.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
89% Of Clients Review A Companies Feedback To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats show a business's reputation doesn't affect just the consumers. Potential employees likewise look at scores and read reviews.
Source: Deloitte
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal