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70 Percent Of Customers Choose To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'very influential'.
To highlight the value of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings stats, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Only 6% Of Consumers Don't Rely On Customer Reviews At All
According to client review statistics, a whopping 19 percent of consumers always trust online reviews and never ever a purchase without checking out reviews first.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista