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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
74% Of Local Businesses Have At Least One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings statistics, we found out that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
72% Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how captivating your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a business's reputation does not impact just the clients. Prospective team members also take a look at ratings and read reviews.
Source: Deloitte
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as guidance from loved ones.
Source: Brightlocal
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a lawyer or a medical professional.
Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
89% Of Customers Read A Businesses Feedback To Reviews
Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
Over Half Of Individuals Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of companies have great and outstanding rankings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
United States Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista