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The Average Review Word Count Has Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.
Source: RevLocal
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 companies have good and exceptional ratings. Only 5% of companies have a score below three stars.
Source: Brightlocal
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Normally, 142 million consumers visit Yelp every month. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Due To The Fact That They Desire To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Visit Review Websites.
Review sites are locations that customers go to get the facts about a product, business or service . Since they have actually currently formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Just 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a tremendous 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You