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53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Typically, 142 million consumers check out Yelp each month. This is as great a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how tempting your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
A Solitary Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Prospective employees also take a look at scores and take a look at reviews.
Source: Deloitte
83% Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to clients' suggestions online.
Source: Statuslabs
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your customers builds their trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Given that the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal