98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There is no way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

USA Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.

Source: Statista

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible customers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel