Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

US Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

The Average Review Word Count Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a physician or an attorney.

Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When consumers have to pick a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp each month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers