54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to choose a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings statistics, we discovered that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is one of lots of that highlight the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your clients delighted is more crucial than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews go on without a reply. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation doesn't impact just the clients. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

70 Percent Of Customers Prefer To Learn About A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require client reviews. There's no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine