63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a website can only presume when it comes to trust.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There is no other way around it. Customers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

89% Of Customers Choose To Read Reviews Using Their Cell Phones

Be it via an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

89% Of Consumers Read A Businesses Replies To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients fairly generally flourish, review websites help make certain of that.

Source: Statuslabs

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Wish To Purchase An Item Or A Service And Want To Get The Truth About Business Product Or Services.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs