90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

More Than Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users explain your product or service, the more money you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't affect just the clients. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Just 6% Of Customers Do Not Rely On Client Reviews At All

According to client review data, a tremendous 19% of customers constantly rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews generally carry the exact same weight as advice from friends and family.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra