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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Since They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.
Review websites are locations that customers go to get the truth about a business, product and services . Because they have already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have great and exceptional ratings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential clients won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews stay without a response. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
83% Of All Younger Customers Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all clients to post a review on their company.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
70 Percent Of Consumers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs