54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation does not affect just the customers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements select to focus on customers' suggestions online.

Source: Statuslabs

American Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc