Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really make use of them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

Clients Could Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

The Majority Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%

User review stats show the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

82% Of Customers Visit Review Sites Since They Wish To Acquire A Service Or An Item And Wish To Get The Truth About The Businesses Products And Services.

Review sites are locations that customers go to get the facts about a service, business or item . Because they have already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal