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More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a business's reputation does not affect just the clients. Potential employees likewise take a look at scores and read reviews.
Source: Deloitte
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of businesses have great and outstanding ratings. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a third of customers state written reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
Reviews Published On Twitter Can Help Grow Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
89% Of Customers Browse A Companies Replies To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a legal representative or a physician.
Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review statistics show the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
70% Of Consumers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs