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More Than Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
89% Of Individuals Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, people today prefer to read reviews on their phones.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Most Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.
According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Consumers Would Undoubtedly Submit A Review
More than a 35% would leave a review to advise others about their customer encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to client review stats, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
Reviews Posted On Twitter Can Help Improve Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
95% Of Dissatisfied Clients Will Return To A Company If A Business Makes An Effort To Resolve Problems Quickly And Efficiently
Customers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday