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95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a physician.
Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of businesses have outstanding and great rankings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers
The Average Review Word Count Has Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
Many Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Consumer reviews make the stats appear more authentic which is what the would-be customers are looking for. Practically a third of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and relevant.
Source: Fan and Fuel