95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Given that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did leave a review. In general, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal