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The Average Review Length Has Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a doctor or a lawyer.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Majority Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score
This stat is one of lots of that show the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more vital than ever.
57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for organizations with a best five star ranking.
Source: Brightlocal
70 Percent Of Customers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 6% Of Customers Don't Trust Client Reviews At All
According to consumer review statistics, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
United States Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone