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70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not affect simply the customers. Prospective team members likewise look at scores and read reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.
Source: Review Trackers
The Majority Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online scores stats, we learnt that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a lawyer or a medical professional.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone