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95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.
Although we now know why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Reviews Posted On Twitter Can Boost Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and score stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
77% Of Customers Would Likely Leave A Review If They Were Asked
More than a 35% would leave a review to notify others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to leave a review to assist other people with their choice making process.
Source: Podium
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra