86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review stats show the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Customers Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, people today prefer to read reviews on their phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger People Were Invited To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as suggestions from friends and family.

Source: Brightlocal