64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly generally flourish, review websites help ensure of that.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

83% Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need consumer reviews. There is no way around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to trust a local business.

Source: RevLocal

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast majority of customers check out reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone