Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

82% Of Consumers Check Out Review Websites Because They Wish To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million customers visit Yelp monthly. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal