Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements pick to focus on customers' recommendations online.

Source: Statuslabs

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Business

This stat is one of lots of that illustrate the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star score.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Review A Businesses Responses To Reviews

Not only do many shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online scores stats, we discovered that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal