If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select an attorney or a doctor.

Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all clients to post a review on their company.

Source: Brightlocal

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be customers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Since They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Users come since they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Over Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

70% Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as guidance from friends and family.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the vast majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review data, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista