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98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million consumers go to Yelp every month. This is as good a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
73% Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well usually flourish, review sites help make sure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers