60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

American Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp every month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers well normally flourish, review sites help ensure of that.

Source: Statuslabs

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

83% Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Majority Of Customers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the value of online ratings. Now that news of client fulfillment travels this quick, keeping your clients happy is more important than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for companies with a best five star rating.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz