91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Give A Review

More than a 35% would do it to educate others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs