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Google Accounts For 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Unsatisfied Clients Will Go Back To A Company If A Business Manages To Fix Issues Rapidly And Efficiently
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of companies have good and awesome scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Because the large majority of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or a legal representative.
Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
82% Of Consumers Visit Review Sites Since They Wish To Buy A Service Or An Item And Wish To Get The Truth About Business Services And Products.
Users come because they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really make use of them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as advice from loved ones.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
89% Of Individuals Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile internet browser, customers choose to read reviews on their mobile phones.
Source: Statista
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
83% Of Customers Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to pay attention to consumers' suggestions online.
Source: Statuslabs