Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a site can only presume when it comes to trust.

Source: Review Trackers

The Majority Of Clients Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your customers creates trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are going to spend more cash with a company.

Source: Statuslabs

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Google Represents 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your product or service, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

83% Of All Young Buyers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well typically succeed, review websites help ensure of that.

Source: Statuslabs

The Typical Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

95% Of Dissatisfied Clients Will Go Back To A Company If A Company Deals With Issues Rapidly And Efficiently

Clients don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday