73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Almost a third of consumers state written reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

83% Of Customers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Since They Want To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Review sites are places that customers go to get the facts about a business, service or product . Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as advice from friends and family.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Because the huge majority of consumers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal