53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70% Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

United States Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective consumers won't even consider working with a business they can't discover opinions about.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra