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A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly generally flourish, review sites help ensure of that.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really use them.
Although we now understand why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats show the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
83% Of All Young Shoppers Were Asked To Leave A Review Recently
Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all consumers to give a review on their business.
Source: Brightlocal
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Customers To Use Local Businesses
Since the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal