64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users explain your service or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your clients develops trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo