Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the large bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Over Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for services with a perfect five star ranking.

Source: Brightlocal

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of client reviews go on without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would do it to advise others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium