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88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
United States Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably generally prosper, review sites help ensure of that.
Source: Statuslabs
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to customer review stats, a massive 19 percent of consumers constantly rely on online reviews and never ever a buy without checking out reviews initially.
Source: Statista
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Since the huge bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Since They Want To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.
Review sites are locations that people go to get the facts about a business, service or product . Because they have actually currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport