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Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All
According to client review data, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have outstanding and awesome rankings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores stats, we discovered that a company requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need customer reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Business
This stat is among many that show the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your clients happy is more crucial than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked only for organizations with a best five star rating.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Corresponding with your consumers creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs