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Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online ratings statistics, we learnt that a business requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and score data show people value the opinion of peers more than any other material.
Source: Collective Bias
89% Of Clients Browse A Companies Reactions To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients well typically flourish, review sites help make certain of that.
Source: Statuslabs
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have outstanding and great scores. Just 5% of companies have a score below three stars.
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
USA Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista