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91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income
Businesses that treat customers honorably normally succeed, review sites help make certain of that.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of businesses have exceptional and good ratings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
American Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American clients.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz