Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't impact just the clients. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

The Majority Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review data, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as advice from family and friends.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need customer reviews. There's no other way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp each month. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal