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73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Nearly a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.
Source: Fan and Fuel
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and score stats show people value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When customers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they understand the huge effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
74% Of Regional Companies Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online ratings statistics, we found out that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal