Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

83% Of Customers Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements pick to focus on customers' recommendations online.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as guidance from friends and family.

Source: Brightlocal

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.

Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

USA Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs