If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as advice from friends and family.

Source: Brightlocal

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

83% Of All Young Buyers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers have to select a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential clients won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

89% Of Clients Review A Companies Replies To Reviews

Not only do the majority of consumers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone