Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Likely Give A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among numerous that highlight the value of online ratings. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more vital than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs