77% Of Consumers Would Certainly Post A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Clients Review A Businesses Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the large majority of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users explain your product or service, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone