77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the huge bulk of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of businesses have outstanding and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation doesn't impact simply the consumers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Due To The Fact That They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.

Review sites are places that customers go to get the truth about a service, item or business. Since they have already formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of customers did submit a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

89% Of Individuals Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista