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53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a response. That's too bad, due to the fact that those companies are losing clients that way.
Source: Review Trackers
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
83% Of Clients Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to pay attention to customers' suggestions online.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a doctor.
Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
More Than Half Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
83% Of All Younger Buyers Were Invited To Submit A Review Recently
Of those invited, 80% of customers did leave a review. In general, businesses have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your consumers creates trust. Even something like responding to their reviews and remarks can make them feel valued.
As you might anticipate, clients who feel this way are more willing to invest more money with a business.
Source: Statuslabs
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You