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If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review
More than a 35% would submit a review to advise others about their consumer encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
15% Of Users Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible customers won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Over Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
70 Percent Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz