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More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking
This stat is among numerous that show the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for companies with a best five star score.
Source: Brightlocal
The Average Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually use them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
77% Of Customers Would Definitely Submit A Review If They Were Asked
More than a 35% would do it to inform others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs